Privacy policy

Privacy Policy for OneillMax Fishing Gear Store

About Us, Our Audience, and This Privacy Policy

At OneillMax Fishing Gear Store, accessible via http://oneillmax.shop/, we’re dedicated to outfitting anglers with the best rods, reels, and tackle for every adventure. This Privacy Policy explains how we, OneillMax (referred to as “we,” “us,” or “our”), handle your personal information when you shop with us, browse our website, or use our mobile app. We’re not casting our nets for kids—our services are designed for adults passionate about fishing, not children. If you’re under the age of majority, please share this policy with your parent or guardian before proceeding.

We take our role as the data controller of your personal information seriously. We’re committed to protecting your privacy while helping you gear up for the catch of the day. Our Data Protection Officer (DPO) oversees all things privacy-related. Got questions or want to exercise your rights? Reach out to our DPO at [email protected].

Updates to This Policy and Keeping Your Data Current

The fishing world evolves—new lures, better rods—and so might this policy. We’ll tweak it as needed, notifying you of major changes if the law requires it. Stay in the loop by checking back here. Meanwhile, we rely on you to keep your info accurate. Moved to a new fishing spot? Updated your phone number? Let us know through your OneillMax account online or by contacting us directly. Accurate data ensures we can deliver your gear without a hitch.

What Personal Information We Gather

When we talk about “personal data,” we mean details that can pinpoint you as an individual—think your name or email, not faceless stats. Here’s a breakdown of what we might collect, store, and use when you’re part of the OneillMax crew:

Angler Identity Info: Your full name, username, title, birth date, or gender—stuff that tells us who’s holding the rod.
Contact Details: Where to send your new tackle box (delivery address), where to bill you (billing address), plus your email and phone number for order updates.
Payment Info: Bank or card details to seal the deal when you snag that perfect reel.
Order History: Records of what you’ve bought—say, a spinning rod or a set of lures—and payment specifics.
Tech Specs: Data we grab when you browse, like your IP address, device type, browser version, or location settings, helping us fine-tune your experience.
Profile Insights: Your login creds, past purchases, fishing preferences (freshwater or saltwater?), and feedback on our gear.
Site Usage: How you navigate our site or app—did you check out rod reviews or linger on lure colors?
Marketing Preferences: Whether you’re cool with us dropping you a line about new tackle or promos.
Security Footage: If you visit a physical OneillMax location, CCTV might catch you browsing the aisles.

Why You Need to Share Some Data

Sometimes, we’re legally or contractually bound to collect certain info—like your address to ship that rod. If you hold back when we ask, we might not be able to get your order out the door. For example, no payment details? No new gear. If that happens, we’ll let you know and might have to cancel—nobody wants that, so help us help you!

How We Reel In Your Data

We gather your info in a few ways, like a well-placed cast:

Straight from You: When you sign up, order a fly reel, ask about shipping, join a giveaway (win that dream rod!), or chat with us via email, phone, or mail, you’re handing us details like your name or address.
Site and App Tracking: As you explore our digital waters, we automatically snag techy bits—your device’s IP, browsing habits—using cookies and logs. Visit a site with our cookies? We might get a heads-up too. Check our Cookie Notice for the full scoop.
Third-Party Nets: Analytics tools, payment processors, or delivery partners might pass us info like transaction records or your confirmed address.

How We Use Your Information

We only process your data when the law gives us a green light. Here’s when and why:

To Fulfill Orders: Need your name and address to ship that tackle—part of our deal with you.
Our Business Needs: Analyzing site visits to stock better gear? That’s our legitimate interest, as long as it doesn’t tromp on your rights.
Legal Duties: Tax forms or shipping regs might demand your info.
Your Okay: Opted into promo emails? We’ll send them—until you say “stop.”

Consent’s rare for us (except maybe some marketing), and you can pull it back anytime by contacting us.

Why We Process Your Data and Our Legal Grounds

Here’s the nitty-gritty on what we do with your info and why it’s legit:

New Angler Signup: Need your name and email to set up your account. Why? It’s our contract with you.
Order Handling: Processing your rod purchase, charging your card, or chasing overdue payments. Why? Contract fulfillment and our interest in getting paid.
Keeping in Touch: Updates on policy shifts or a nudge for a gear review. Why? Contract, legal duty, and our interest in knowing what you think.
Giveaways and Surveys: Entering you in a rod raffle or asking about lure preferences. Why? Contract and our interest in growing smarter.
Site Security: Troubleshooting app glitches or guarding against fraud. Why? Our interest in a safe, smooth operation and legal compliance.
Tailored Ads: Suggesting a reel based on your browsing. Why? Our interest in showing you what fits your style.
Site Improvement: Using analytics to boost our tackle pages. Why? Our interest in a better shop.
Gear Recommendations: Hinting at a wader sale. Why? Our interest in growing with you.
Store Safety: CCTV keeping our physical shop secure. Why? Our interest in a safe space.

Changing Our Tune

We stick to these purposes unless a new use aligns naturally—like using order history to tweak stock. Curious how? Ask us. For something totally different, we’ll clue you in and justify it legally. If the law demands it, we might process without asking—always above board.

Marketing and Opting Out

Love hearing about new tackle? You’ll get our emails if you’ve shopped or signed up and haven’t said no. Want out? Hit the unsubscribe link or tell us—we’ll reel it back in.

No Third-Party Marketing

Your info stays with us—we don’t pass it to others for their own ads.

Cookies and You

Our site uses cookies to smooth your journey. Block them in your browser if you like, but some features—like adding a rod to your cart—might snag. Peek at our Cookie Notice for more.

Who We Share With

We might share your data with:

Tech Crew: IT folks keeping our site humming.
Advisors: Lawyers or accountants sorting our books.
Regulators: Like the IRS, if they come knocking.
Business Shifts: New owners if we sell or merge, using your data as outlined here.

These partners are bound to keep your info secure and follow our lead—no freelancing with your data.

Global Data Flow

Some of our helpers are outside the EEA. When your info crosses borders, we lock in protections:

Safe Zones: Countries the EU deems secure.
Solid Contracts: EU-approved deals ensuring your data’s safety.

Want details? Hit us up.

Keeping Your Data Safe

We’ve got tight lines around your info—think encryption and restricted access. Only our team and trusted partners with a need-to-know get a peek, and they’re sworn to secrecy.

How Long We Hold On

We keep your data only as long as it’s useful—like for order records or legal needs. How long depends on what it is, how sensitive, and what the law says. After that, we might anonymize it for stats—unlinked to you, forever usable.

Your Rights and Reaching Out

You’ve got power over your data:

See It: Ask what we’ve got.
Fix It: Update outdated info.
Erase It: Request deletion (within limits).
Limit It: Restrict how we use it.
Move It: Get a copy to take elsewhere.
Say No: Object to our processing.
Pull Back: Withdraw consent anytime.

Exercise these by emailing us—no fee, unless your request’s wild or repetitive (then we might charge or decline). We’ll verify your ID for security and aim to reply within a month—longer if it’s tricky, but we’ll keep you posted.

Contact Us

Questions or concerns? We’re here:

Email: [email protected]
Phone: +1 (804) 966-4415
Address: 1039 Boroughbridge Rd, Richmond, VA 23225, United States

Thanks for trusting OneillMax with your fishing passion—and your privacy!